Youtube Analytics is a tool that aggregates metrics that show you how people find and interact with your channel. Use with YouTube analytics is so important if you want to grow your YouTube channel.
Measuring the effectiveness of your YouTube channel through Youtube Analytics is something that many YouTubers often overlook, most people think that just tracking subscribers and views. But many other metrics measure and evaluate your YouTube channel.
Do you know that metrics?
Do you know how to analyze those metrics to develop content and strategy for your channel?
In this article, we will show you:
The metrics you should track in Youtube Analytics
Analyze the metrics to find out the reasons why your metrics increase or decrease
Adjust your channel optimization and content through those metrics to grow your YouTube channel.
To use Google Analytics you need
Log in to your Youtube account
Click the profile icon at the top right corner of the screen, then click “Youtube Studio”
It will take you to the Youtube Studio dashboard. Then you will see some basic analytics in the middle of your screen (Watch time, Views, Subscribers, and Estimated revenue later).
On the left side of this panel, you will see a menu. Click Analytics to navigate to YouTube’s main analytics dashboard.
General features of Channel Analytics
The analysis of YouTube videos has four main parts: Overview, Reach, Interaction level, Audience.
The default setting for displaying your channel metrics is for the last 28 days, but you can change the number of display days to meet your needs.
Finally, if you confuse about the meaning of any options on YouTube, mouse over those options then you will receive those meanings.
Here shows all Views, Watch time (hours), Subscribers, Your estimated revenue (if the channel enables monetization) of your YouTube channel.
You need to determine the number of subscribers to your content, also known as the percentage of subscribers on the view, you need to know what content gets their interest and attract.
The ratio of subscribers to views
The ratio of subscribers to views can help you determine how well your content meets that goal.
This ratio also helps increase your channel ranking according to YouTube’s algorithm.
Videos that get 20% of their subscribers on views in the first 48 hours will continue to perform well over the next time.
Views are seen as a measure of the success of a video. A YouTube video gains one view when viewed for 30 seconds or longer.
But with YouTube’s newly changed policy, watch time becomes more important. Youtube needs to keep users longer on each of your videos, thus increasing the likelihood of clicking on ads on videos.
If you divide watch time by the total number of views, you get an extremely valuable indicator: the average view duration on your channel.
Average view duration
Average view duration is an essential metric. It can be measured on every video or all videos on your channel.
If your video has a high average duration, Youtube’s algorithm will appreciate your video. It will boost your video ranking on search pages and increase the likelihood of the video appearing in the suggested video list. The more retention videos you have, the higher your channel will rank.
It means that you should keep your viewers in your video for as long as possible.
It is calculated based on the percentage of views: if your video is one minute long and everyone watches 30 seconds, the retention rate is 50 percent.
Youtube Analytics gives you detailed statistics for the video, so you will know the average view duration, which videos have good performance, thereby catching the trends of the audience. It will give you a better idea of what your audience wants to watch and publish videos with content that is suit for them.
The same goes for videos with poor performance that you need to adjust as soon as possible.